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Growth Playbooks
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Founder Operations Growth Playbooks Partner & Affiliate Marketing Referral Strategy Stripe & Billing
Growth Playbooks SaaS GrowthIndie HackersReferrals
A founder's starter playbook for SaaS SEO
A practical, no-jargon SEO starter plan for founders who don't have a marketing team.
September 17, 2026 Read
Growth Playbooks ReferralsAffiliatesSaaS Growth
Referral vs. affiliate program: which should your SaaS launch first?
Confuse a referral program with an affiliate program and you will recruit the wrong people and pay the wrong reward — here is how to tell them apart and pick your first move.
July 22, 2026 Read
Growth Playbooks AffiliatesPayoutsSaaS Growth
The math of recurring commissions: why 25% for 12 months beats a big bounty
A $100 bounty and 25% recurring for 12 months can look similar on a spreadsheet, but only one of them pays a partner to care whether your customer sticks around.
July 22, 2026 Read